ABOUT ME
After writing, trend-watching and executing design for the last 25 years, I can safely say that I enjoy them all in equal measure. Driven by passion and love for design, it is the out-of-box and innovative problem solving through design, that amps the adrenalin. With an eagle-eye tracking of our (Indian) rapidly changing design perception and adoption, makes me wonder if design anthropology is a thing yet or is it water finding its new level?
As a specialist in magazine journalism, I have worked in several leading publishing houses and worked on the launch of six, two of these being international magazine; viz. the Indian editions of Livingetc and Better Homes & Gardens from UK and the US respectively. The high-point of my magazine-career has been the mapping of changes in design consumption, with special reference to the twice-launched Livingetc (2009 & 2017) in India.
